Alexa Esqueda
One of Baudrillard’s most famous examples of a simulacrum is Disneyland. In this week’s analysis, I will compare the physical space with meanings contrived by a commercial to better understand how escapism leads to hyperreality. Starting off with Disneyland, there’s a sense of exclusivity from the start–tickets to not only ride the attractions but to simply be in the theme park. The sights, attractions, and food in Disneyland are a blend of nostalgia and newness; with the barrier of price involved—only a limited number of people can experience this blur of senses. From physical illusions like Cinderella’s castle to wafting vents releasing candy-like scents, the atmosphere of the park is manufactured to seduce and invite consumerism.
“The Happiest Place on Earth” is a meaning we project on this theme park before even visiting it due to modern commercial society. “This place has all the happy you never knew could exist, so you’re a new kind of happy every time you visit. Welcome to your happiest place on earth” – ending message in, the “Become Your Happiest Here | Disneyland Resort” commercial. With 1.4 million views, this commercial not only sells a destination but a trademarked, commodified idea of happiness that’s always unique. The opportunity to make individual meaning is an important factor in converting viewers to visitors. However; what appears to be a message just for you, is mass-produced and sets you up to be in a hyperreality where the blur of expectations and reality don’t matter–because at least you’re happy.
This Case Study is part of a larger essay on XXXX.
